Market Analysis (glossary)
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Activities designed to determine the attractiveness of a market and understand its evolving opportunities and threats as thye relate to the strengths and weaknesses of an organization. (NetMBA 2010)
NetMBA. 2010. "Market Analysis." (online). Florida, USA: NetMBA.com, Interent Center for Management and Business Adminitration, Inc. Accessed on 11 September 2012. Available at: http://www.netmba.com/marketing/market/analysis/