Advances in Services Innovations: Difference between revisions
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The book documents the state of the art in services science and combines contributions in service engineering, service management, and service marketing to help develop a roadmap for future research and development activities in these fields. | The book documents the state of the art in services science and combines contributions in service engineering, service management, and service marketing to help develop a roadmap for future research and development activities in these fields. | ||
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Revision as of 03:28, 16 October 2018
Spath, D., and K.P. Fahnrich. 2007. Advances in Services Innovations. Berlin, Germany: Springer-Verlag. ISBN 3-540-29858-4.
Usage
This source is considered a primary reference for the Fundamentals of Services article.
Annotation
The book documents the state of the art in services science and combines contributions in service engineering, service management, and service marketing to help develop a roadmap for future research and development activities in these fields.